/ A brief history
Bridging growth and operations.
Led by Ben and Alex, Go Live combines strategic thinking with fast-paced execution. We work closely with brands to unlock opportunities within TikTok Shop, turning them into scalable growth engines through live shopping, creators, and performance-led content.
Ben brings over 10 years of experience running high-growth agencies, generating more than £1 Billion in attributed revenue. Alex complements this with operations, logistics and ecommerce expertise — specialising in the systems required to scale efficiently.
20+
Combined Years
£1B
Attributed Revenue
Meet the team.
Ben Maughan
CEO & Founder
Leads the vision and growth, working closely with brands to identify opportunities and scale on TikTok Shop.
Alex Mullins
COO & Founder
Oversees day-to-day operations and delivery, ensuring all campaigns drive consistent results.
Carrie Carlisle
Head of Live Commerce
Leads live shopping strategy with a strong focus on driving real-time sales.
Megan Snowball
Head of Creative
Leads content direction and design, producing high-performing creative tailored for TikTok.
Kira Farhang
Head of Influencer & Affiliate
Builds and manages creator relationships, driving revenue through high-performing programmes.
Bailey Thirlaway
Head of Production
Drives content production, enabling high-volume, performance-led creative across TikTok and paid media.