CEO & Founder
Ben Maughan
Leads the vision and growth, working closely with brands to identify opportunities and scale on TikTok Shop.
/ A brief history
Bridging growth and operations.
Operators, producers, hosts and creator strategists — built into one team that lives inside TikTok Shop.
20+ Combined Years✦
£1B Attributed Revenue✦
Built In London✦
Live Shopping Operators✦
Creator-First✦
Receipts Over Vibes✦
20+ Combined Years✦
£1B Attributed Revenue✦
Built In London✦
Live Shopping Operators✦
Creator-First✦
Receipts Over Vibes✦
The Founders
Ben Maughan · CEOAlex Mullins · COO
Origin Story
Strategy meets execution.
Led by Ben and Alex, Go Live combines strategic thinking with fast-paced execution — turning brands into scalable growth engines through live shopping, creators, and performance-led content.
Ben brings 10+ years running high-growth agencies, generating more than £1 Billion in attributed revenue. Alex complements this with operations, logistics and ecommerce expertise — the systems required to scale efficiently.
20+
Combined Years
£1B
Attributed Revenue
/ How We Operate
Three values, zero fluff.
Speed
We move at TikTok pace — concept Monday, live by Friday.
Receipts
Every decision tracked back to a dashboard line. No vibes-based reporting.
Craft
Studio-grade production and creator work that earns the scroll.
/ The Roster
Meet the team.
The operators, hosts and producers running your rooms day in, day out.
COO & Founder
Alex Mullins
Oversees day-to-day operations and delivery, ensuring all campaigns drive consistent results.
Head of Live Commerce
Carrie Carlisle
Leads live shopping strategy with a strong focus on driving real-time sales.
Head of Creative
Megan Snowball
Leads content direction and design, producing high-performing creative tailored for TikTok.
Head of Influencer & Affiliate
Kira Farhang
Builds and manages creator relationships, driving revenue through high-performing programmes.
Head of Production
Bailey Thirlaway
Drives content production, enabling high-volume, performance-led creative across TikTok and paid media.
Want to work with us?
Brand, creator, or future hire — we want to hear from you.