/ Insights
Tools for learning TikTok Shop
Model your numbers, pressure-test your setup and learn the language of live commerce. Everything here is free and built from what we run for brands every day.
TikTok Shop fee & profit calculator
Work out what you actually keep on every TikTok Shop order after platform fees, affiliate commission, cost of goods, shipping and returns.
- Net margin per order
- Break-even commission rate
- Monthly profit at volume
Live shopping GMV calculator
Model what a live schedule could produce — stream length, audience size, conversion and basket value compounding week by week.
- GMV per stream
- Weekly and monthly totals
- Hours needed to hit a target
Affiliate programme planner
See what a creator roster could deliver in a month and what it costs you in commission and sampling before you commit.
- Active creator forecast
- Commission cost
- Revenue per creator
TikTok Shop readiness scorecard
Tick what's already true for your brand and get a score, a verdict and the specific next actions to close the gaps.
- 12-point audit
- Setup / build / scale verdict
- Prioritised next steps
Live commerce glossary
Every term we use in reporting and strategy calls, in plain English — searchable and grouped by topic.
- Searchable
- Grouped by topic
- No jargon
Want the thinking behind the numbers?
Our team writes up what's working on TikTok Shop right now — strategy, creative, creators, production and operations.