Creators•18 May 2026•8 min read
Building a TikTok Shop affiliate programme from zero
A step-by-step founder's guide to launching your first affiliate programme — recruit, brief, ship, track and scale without losing your mind.
Kira Farhang
Head of Influencer & Affiliate
If you're a brand reading this and you haven't launched an affiliate programme yet, the honest answer is: start today. Even a basic programme will outperform a perfect one launched in six months' time.
The 30-day launch plan
- Week 1: Set commission, draft brief, build a sample seeding list.
- Week 2: Personal outreach to 100 creators in your category.
- Week 3: Ship samples and run a creator onboarding live.
- Week 4: Review first content, double down on top 10%.
After 30 days you'll know more about your creator market than 90% of brands in your category. After 90 days you'll have a programme that compounds. The mistake is waiting until everything is perfect to start.
Your first affiliate programme will be ugly. Launch it anyway.
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