/ Affiliate tool
Affiliate programme planner
Creator programmes look free until you add up samples and commission. Model your roster here: how many creators actually post, what they sell and what the whole thing costs before you commit.
Model your creator roster
Figures assume a one-month window. Repeat posters and evergreen videos usually make month two stronger.
Active creators
15
Videos live
45
Monthly revenue
£5,040
Commission cost
£756
Sampling cost
£600
Paid on every creator, posting or not
Net after commission and samples
£3,684
Cost per sale
£8
Revenue per creator recruited
£101
How to use it
- 01
Set your roster size
How many creators you can realistically recruit and ship to in a month.
- 02
Assume a low post rate
20-40% of sampled creators post. Anything higher means you're sampling a hand-picked list, not an open plan.
- 03
Enter sales per video
Most affiliate videos sell nothing; a small number carry the programme. Use your average, not your best.
- 04
Add sample cost
Use landed product cost plus postage — this is the money you spend whether they post or not.
- 05
Compare cost per sale
If it's close to your gross margin, tighten the roster or raise the price before scaling.
What good looks like
Open plan at 15-20%
Competitive enough to get picked up in most UK categories without destroying your margin.
Targeted plans for proven sellers
Once a creator sells, offer them a higher rate. Pay for performance, not for potential.
Ship samples within 48 hours
Creator intent fades fast. Slow dispatch is the single biggest cause of a low post rate.
Re-cut what works into Spark Ads
Your best affiliate video is your cheapest ad creative. Boost it while it's still fresh.
Want us to run the numbers with you?
We'll pressure-test your assumptions against what we see across our live studio and creator roster every week.