/ Live shopping tool
Live shopping GMV calculator
Live commerce is a volume game: hours on air multiplied by audience multiplied by conversion. Move the sliders to see how a schedule compounds, and how many hours it takes to hit your monthly target.
Model your live schedule
Planning estimates, not forecasts. Real results depend on product, price point, creative, host quality and consistency.
Per hour on air
£168
Per stream
£672
Per week
£3,360
Per month
£14,549
Per year
£174,586
Estimated GPM
£93
Revenue per 1,000 views, assuming each viewer watches around 10 minutes
Hours to hit target
298 hrs/mo
That's about 10 hours a day, every day
Gap to target
£35,451
Extra GMV needed each month
How to use it
- 01
Set a realistic schedule
Most brands start at 3-4 hours a day, 5 days a week. Consistency at the same time each day trains the algorithm and your audience.
- 02
Use your real concurrent viewers
Average CCV across the whole stream, not the peak. New shops typically sit between 50 and 300.
- 03
Be honest on conversion
1-3% of viewers buying is normal. Above 4% usually means a strong offer or a very warm audience.
- 04
Check hours to target
If your target needs more hours than you can staff, the fix is conversion, basket value or a second bay — not longer days.
What good looks like
Hours on air beat perfect production
Brands that go live daily nearly always out-earn brands that run one polished stream a week.
Two hosts per long stream
Energy drops after about two hours. Rotating hosts holds conversion in the back half of a session.
Rotate your hero product
Lead with a different hero each hour so returning viewers always have a reason to stay.
Watch GPM, not just GMV
Revenue per thousand views tells you whether the stream is working or you just bought more traffic.
Want us to run the numbers with you?
We'll pressure-test your assumptions against what we see across our live studio and creator roster every week.