/ Audit tool
TikTok Shop readiness scorecard
Twelve things separate shops that scale from shops that stall. Tick what's already true for your brand, get a score by area and see the three gaps worth closing first.
Score your setup
Takes about two minutes. Nothing is stored or sent anywhere.
Shop foundations
0/3Content and live
0/4Creators and paid
0/3Operations
0/3Your score
0%
0 of 13 in place
Setup mode — get the basics in place before spending on ads.
Fix first
- TikTok Shop is set up and products are approved and in stock
- Top 10 products identified with clear hero offers
- You know your net margin per order after fees and commission
How to use it
- 01
Be strict with yourself
Only tick what is genuinely true today — a plan to do it next month doesn't count.
- 02
Read your area scores
A single weak area usually holds everything else back, most often live consistency or operations.
- 03
Close the top three gaps
Work the list in order. Fixing foundations before spending on ads is always cheaper.
- 04
Re-score monthly
Run it again after each sprint so you can see the score move rather than guessing.
What good looks like
Under 50%: fix the shop first
Approved products, clean listings and reliable stock beat any amount of creative work.
50-80%: consistency is the gap
Nearly always the same story — great content, irregular lives. Lock the schedule.
Over 80%: add hours and spend
Add live bays, widen the creator roster and put paid behind your top performers.
One clear owner
Shops run as someone's side task almost never get past the first plateau.
Want us to run the numbers with you?
We'll pressure-test your assumptions against what we see across our live studio and creator roster every week.